How to Promote an Upcoming Event on Social Media

Smartphone with social media icons.

In offering the premier event space in Hoover, AL, the team at the Hoover Met Complex knows a thing or two about event organizing and promotion. If you’re promoting an upcoming event, you probably already know how difficult it can be to get the word out. With our experience, we can help. In this blog, we’re offering some simple advice for how to use the social media at your fingertips to promote your event and get the maximum reach.

Which Social Media Platform Is Best for Your Event?

First things first, you need to decide which social media platform best suits your event. Whether you’re holding a corporate event or putting on a concert, the social media platform you use will be better suited to a specific audience.

Facebook

Facebook will give you the broadest reach, but you’ll need to pay if you want to target more specific users. If you already have a decent audience, you can create an event for promotional purposes.

Twitter

Like Facebook, Twitter will give you a broad reach. Twitter can be great for established brands to capitalize on excitement, whether for events, new products, new services or anything else. It also gives you a good opportunity for engagement.

Instagram

If you really want to make the most of engagement in the lead-up to an event, Instagram is one of the best platforms for it. You’re also more likely to get a younger audience if that’s what you’re looking to focus on.

Snapchat

If you really want to target a younger audience for something like a concert, Snapchat can offer just that. Like Instagram, Snapchat engagement relies on pictures much more than text, so it’s important that you be smart about how you use it.

Be Smart About How You Use Social Media

How you use these different platforms will vary quite a bit, but there are a few things that are common across all of them when it comes to promotional material. Keep your text short, even on platforms like Facebook that allow you to add more content.

Getting to the point is much more important than adding details when it comes to promoting an event. The fine print can be saved for when people sign up. Use a lot of pictures and visually appealing designs across social media platforms, and keep a consistent brand style that’s recognizable.

Make sure you tailor the content appropriately, too. Using emojis in promotional materials isn’t the best idea for a conference or trade show, but it can be an effective way to engage a younger audience for a concert.

Don’t Overdo It

Perhaps more than any other avenue for event promotion, it can be extremely easy to overdo it on social media. The temptation to keep posting about an event can be strong, especially as the event gets closer. Remember that no matter who your audience is, if you harass them enough you’ll end up driving them away.

Hire Someone (or a Team) Who Knows Social Media

An important note about all forms of social media: it’s usually a lot more complicated than you think. If you’re not already on top of how various social media platforms work, you’ll quickly find yourself lost in the weeds. You might want to consider hiring an event planner with social media skills, or even a permanent social media marketing team.

Hold Your Upcoming Event at the Hoover Met Complex

If you’re still looking for the perfect venue, you’ll find everything you need at the Hoover Met Complex. We offer a wide array of varied and versatile amenities for meetings, events, parties and more. Take a look at the full range that our event space can offer or contact us today.

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